Presenting dual attribution lenses to a board
One number invites false certainty. Two lenses invite a better budget conversation — if you design the slides for non-analysts.
Boards do not need every path diagram. They need to see how credit moves when assumptions change — and what operational fix follows.
Slide order that works
- The decision at stake (cut, hold, or reallocate).
- Last-click snapshot they already believe.
- Alternate lens with the same population.
- Three callouts: what grows, what shrinks, what stays uncertain.
- Tracking fixes that would shrink uncertainty next quarter.
Colour and type
High-contrast bars beat rainbow dashboards. Label channels in plain language (“Partner webinar”) rather than source codes. If a projector washes out gold-on-cream, test the room — we learned that the hard way on a Sathorn presentation.
Commission work is available when your analysis is done but the pack still looks like a spreadsheet screenshot.