How engagements run
The ApiSchema Hub method for marketing campaign attribution work — from kickoff access through reconciliation, visualization, and stakeholder readout.
This page is the working map of how we deliver attribution analysis. It is not a product tour. If the sequence fits your team, request an audit or browse engagements.
Fit call & access list
We confirm channel count, CRM maturity, and the decision date. You receive a short access checklist (ad platforms, analytics, CRM extracts). If extracts cannot arrive within ten days, we recommend pausing rather than guessing.
Taxonomy interview
One session with your performance owner to decode campaign naming, brand vs non-brand rules, and which CRM stages count as outcomes. Misaligned definitions here are the most common source of later disputes.
Reconciliation
We compare platform-reported conversions with downstream stages for the agreed window, flagging gaps, duplicates, and timezone skew. Surprises are logged, not smoothed over.
Path extraction & dual lenses
Sequences that precede outcomes are charted under at least two attribution lenses so stakeholders see how credit shifts when assumptions change.
Readout & fix list
A live walkthrough — Bangkok on-site or remote — plus a written recommendation and ranked tracking fixes. Optional visualization polish can follow as a separate commission.
What you prepare
Exports or read-only access; a glossary of campaign names; and a single decision owner. We bring the reconciliation method, visualization craft, and the willingness to name uncertainty out loud.
What we refuse
Requests to “make search look efficient” for a pre-written narrative. If leadership needs a story that ignores the paths, we are the wrong studio.