Quarterly Measurement Review
A recurring check on attribution drift as you launch new campaigns, change pixels, or enter new markets — keeping the model honest as the mix shifts.
Why revisit
Attribution models go stale when creative formats change, when a marketplace opens a new click ID, or when sales stages are renamed. A quarterly review catches drift before it becomes folklore.
Cadence
We schedule a data freeze date, refresh the agreed charts, and meet for a ninety-minute readout. Between quarters, light email clarification is included; mid-quarter crisis work is scoped separately.