Multi-Channel Touchpoint Mapping
A facilitated working session that diagrams how prospects actually move across ads, content, sales outreach, and offline moments before they convert.
The session
We gather the people who see different slices of the funnel — media, content, CRM, and sales — and rebuild the journey on a shared wall (physical or digital). The goal is a single map of named touchpoints, handoffs, and black holes where measurement drops.
Deliverable
Within five business days you receive a cleaned digital map, a short list of attribution hypotheses worth testing in a full audit, and notes on disagreements that surfaced in the room (those disagreements are often where budget friction lives).
Best paired with
Teams planning a Campaign Attribution Audit who want stakeholder alignment before opening the data.